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Benefits that
Build your Business

Our team helps employers offer benefits that feel like a benefit to their employees and the business.

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Client-centric

Healthier Strategies

Valued Benefits

A benefits program aligned with your values that builds your business.

Traditional benefits deliver the same thing year after year—without better results.

If you’re shopping for a new plan or advisor, you’ve likely felt the sea of sameness that is the current, uncertain benefits landscape. No broker wants to admit that the system is broken, but it is.

Yes, your benefits package should align with your values and help attract and retain talent…but it goes far beyond that. By design, benefits are meant to make their lives better. That’s why we built Fit Life Benefits.

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A purposeful benefits plan will help you…

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Fortify your business

Arm your team with curated benefits that become your bullet-proof retention strategy.

Align your values

Demonstrate the depth of your commitment by aligning your benefits with your core values.

Build a competitive edge

Employ healthy, thriving people who give your company an advantage in a crowded market.

Make decisions with confidence

Simplify your path to the right benefits package with a trusted partner in your corner.

Gain a trusted benefits coach

Navigate the current uncertainty with a seasoned team of benefits experts who want to see you win.

Founder, Advisor, and Coach

I’m Chance, leader of the Fit Life Benefits Team.

Over the last three decades, our benefits experts have worked with hundreds of business leaders in Missouri and the Mid-U.S.

From retirement and health to wellness and mental fitness, we can help you navigate it all. 

But here’s the thing. In today’s competitive landscape, getting your company covered and assisting in administering is bare minimum. Any decent broker can do that. 

We approach the coverage and cost of your benefits program from a strategic lens. It’s why I’m also a Certified Business Coach—because benefits aren’t an add-on. They should align with your business plan and objectives, becoming part of your strategic advantage. The right benefits do more than treat symptoms. They fix problems and build your business.

We believe to our core that good benefits are good for your people and business too.

– Chance Potts

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Benefit Options

All Group Insurance Benefits

Health, Life, Disability, Dental, Vision, Supplemental, Voluntary

Non-Insurance Benefits

Telemedicine, ID Theft, Legal, Travel, Pet

Wellness Benefits

Mental Fitness, Physical Health Wellness, Financial Wellness, Health Education

Financial Benefits

Retirement, Executive Benefits, Individual, Group

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Case Study

Good Benefits Don’t Just Mean a Bigger Bill

It’s easy to think the concept sounds nice and then dismiss it, assuming good benefits just mean a bigger bill—and you can’t afford that. But consider our work with an established financial services company in the Midwest. They were merging 2 institutions with separate benefit packages and came to us for help.
  • Cost was certainly a factor.
  • Retention of key staff was vital.
  • Trust amid uncertainty was a priority.

They couldn’t afford to get this wrong. At the center of everything was the belief that if they do their best to take care of their people, they’ll—in turn—take care of their business.

We want the same experience for you.

Here’s How It Works

Schedule to Request Better Benefits

Everything starts with a conversation where we get to know you, your business, and what’s most important to you. We will answer questions you have as well.

We’ll Perform a Full Review

We don’t phone in the same cookie-cutter proposal for every client. We explore every opportunity on the table to help you mitigate risk, save money, and build a rock-solid benefits program.

Watch Your Benefits Become a Strategic Advantage

We’re more than a broker. We’re a team of strategists committed to working with your team and helping them be fit for life.

Healthier team. Healthier Business. That’s Better Benefits!

Navigating the process of building your next benefits package rarely feels simple. But a healthier team and business are in sight with the right benefits coach by your side.
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Request A Complimentary
Mid-Year Review

Too many brokers don’t think outside the box. If it’s not renewal season or if something may rock the boat, they opt to stick with the status quo. We offer complimentary mid-year reviews so you can confidently assess the state of your benefits plan and proceed.